The retail cash gap, in weeks and dollars
A $400,000 purchase order placed in August deploys roughly $550,000 before a unit sells, and the last dollar leaves about six weeks before the first meaningful revenue week. That is a 14-to-20-week gap. Here is the arithmetic, stage by stage, and how to size a facility against the whole of it rather than one month.
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What platform capital will not do
Capital offered inside a sales platform underwrites one channel, funds one channel, usually cannot be applied for, and lands in a balance you do not fully control. It is cheap and fast and worth taking when offered. It is also structurally incapable of funding a wholesale PO, customs duty or a buildout.
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Cost of funding, explained in dollars
A total cost of funding of 9% to 34% of the amount advanced over a 4-to-18-month term is not an APR and should not be compared to one directly. Here is how to convert it, how the prepayment discount changes it, and the one calculation that actually decides an inventory buy.
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Planning a fourth quarter you can survive in January
January revenue typically lands around 40% of December's. A fixed payment sized against November is the most common way a good fourth quarter turns into a bad first quarter. Plan for about 70% sell-through by 31 January, and write the step-down into the agreement at origination.
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Stacking: when a second position makes arithmetic sense
A line of credit for the inventory cycle plus equipment financing for the fixed assets do not compete for the same cash. Three unsecured advances from three funders who each think they are first do. How to tell the difference before you sign.
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What you actually need to apply
A one-page application and four months of business bank statements. No tax returns and no financial statements for working capital under $250,000. Term, SBA and equipment products each add specific documents — the full list, by product.
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