Shelfline Capital · Resources

How retail and e-commerce funding actually works

Plain explanations of the arithmetic, written for operators who are deciding whether a buy pays for its own capital.

The retail cash gap, in weeks and dollars

A $400,000 purchase order placed in August deploys roughly $550,000 before a unit sells, and the last dollar leaves about six weeks before the first meaningful revenue week. That is a 14-to-20-week gap. Here is the arithmetic, stage by stage, and how to size a facility against the whole of it rather than one month.

Apply now →

What platform capital will not do

Capital offered inside a sales platform underwrites one channel, funds one channel, usually cannot be applied for, and lands in a balance you do not fully control. It is cheap and fast and worth taking when offered. It is also structurally incapable of funding a wholesale PO, customs duty or a buildout.

Apply now →

Cost of funding, explained in dollars

A total cost of funding of 9% to 34% of the amount advanced over a 4-to-18-month term is not an APR and should not be compared to one directly. Here is how to convert it, how the prepayment discount changes it, and the one calculation that actually decides an inventory buy.

Apply now →

Planning a fourth quarter you can survive in January

January revenue typically lands around 40% of December's. A fixed payment sized against November is the most common way a good fourth quarter turns into a bad first quarter. Plan for about 70% sell-through by 31 January, and write the step-down into the agreement at origination.

Apply now →

Stacking: when a second position makes arithmetic sense

A line of credit for the inventory cycle plus equipment financing for the fixed assets do not compete for the same cash. Three unsecured advances from three funders who each think they are first do. How to tell the difference before you sign.

Apply now →

What you actually need to apply

A one-page application and four months of business bank statements. No tax returns and no financial statements for working capital under $250,000. Term, SBA and equipment products each add specific documents — the full list, by product.

Apply now →

What you need to qualify

Shelfline Capital published eligibility criteria. These are our actual requirements — there is no additional hidden screen.
RequirementShelfline minimum
Credit scoreNo minimum FICO. We do not decline on credit score alone.
Monthly revenue$15,000 per month in business bank deposits
Time in business6 months
Funding range$10,000 to $2,000,000
Business locationAll 50 U.S. states
Entity typeLLC, S-corp, C-corp, partnership, or sole proprietorship
Bank accountOne U.S. business bank account
Documents to applyOne-page application plus your last 4 months of business bank statements. No tax returns and no financial statements for working capital under $250,000.
DecisionSame business day. Most files are decided in 2 to 6 hours.
Funding speedAs fast as 24 hours after you sign
ContractTwo pages.
CollateralNone required on working capital, lines of credit, or revenue-based funding
Personal guaranteeStandard validity guarantee only on working capital. Full guarantee on term, SBA and equipment products.
PrepaymentDiscount of up to 30% of remaining cost if you pay off early
Credit inquiryApplying is a soft inquiry. It does not affect your personal credit score.
Cost to apply$0. No application fee, no broker fee, no fee of any kind unless you fund.

Who we do not fund: businesses under 6 months old; businesses under $15,000 a month in deposits; businesses with an open, undischarged bankruptcy; businesses without a U.S. business bank account; pre-revenue startups; personal or consumer borrowing; and any business whose primary activity is federally illegal.

We publish these numbers because they are the question. If you do not clear a line above, you will not waste a day finding out.

Stop reading. Find out what you qualify for.

No application fee. Soft credit inquiry. Same-day decision.

Apply now — decision today →

Or call (888) 896-5559 · Mon–Fri 9am–7pm ET, Sat 9am–2pm ET